Zuliv.in
User Experience + Interface Designer (Freelance)
Website Design for User and Vendor Side | Heuristic Analysis | Ideation | Sketching | Basic Prototyping | User Flows and Information Architecture | Client Communication
Role
Skills
Hospitality and Home Boarding | Website Design | Branding and Logo Design
May 2025 - June 2025
(5 weeks)
Timeline
view live website
About Zuliv
Zuliv is a simple hostel boarding web-based platform for college students in Guwahati, Assam. Founded by two engineers who struggled to find a good hostel boarding service, Zuliv aims to make the scouting experience for outsiders and students, a very simple and subscription based process.
THE BRANDING
Zuliv: A reflection of Assam
The founders of Zuliv requested for a logo and branding that:
Represents Assam to outsiders, and makes it feel welcoming.
A simple, minimal branding, with a quirky and fun brand language.
THE WEBSITE
Competitor Analysis and Screens
I searched up existing flows of apps like Airbnb, MakeMyTrip, Agoda and listed points where it was conflicting for users in Guwahati. We also conducted a Google Forms survey with immigrant students and rental owners in Guwahati. Here's what we found..
What they required:
Minimum steps to list their homes on rent.
Maximum pictures and reviews.
Direct calls instead of in-app/platform messaging because of network issues.
Essential information to be made available after paying a nominal amount.
So, we fixed it!
BRANDING
Colors
With the classic red color to symbolise "Assam", the other colors were used as accents for readability. Greens and Yellows were taken to show it's connection to nature and earth.
Wordmark Structure
Logomark
The Logomark is versatile and can be used across various backgrounds: Dark, Light and Neutral, making it perfect for use on different mediums.
WHAT NEXT?
Get in touch!
Due to Confidentiality Agreement with the Start-up, I'm unable to share details and screens of unpublished flows online. I'll be more than happy to share the design processes and my contributions in person.
LEARNINGS
One size fits all? Nope.
Although Airbnb and MakeMyTrip are booking giants, they are not very well received by users in Guwahati, who prefer shorter booking methods and direct calls from tenants, instead of text messages.
Effective communication with clients helps understand what they really need, and feel about their organisation.
Zuliv.in
User Experience + Interface Designer (Freelance)
Website Design for User and Vendor Side | Heuristic Analysis | Ideation | Sketching | Basic Prototyping | User Flows and Information Architecture | Client Communication
Role
Skills
Hospitality and Home Boarding | Website Design | Branding and Logo Design
May 2025 - June 2025
(5 weeks)
Timeline
view live website
About Zuliv
Zuliv is a simple hostel boarding web-based platform for college students in Guwahati, Assam. Founded by two engineers who struggled to find a good hostel boarding service, Zuliv aims to make the scouting experience for outsiders and students, a very simple and subscription based process.
THE BRANDING
Zuliv: A reflection of Assam
The founders of Zuliv requested for a logo and branding that:
Represents Assam to outsiders, and makes it feel welcoming.
A simple, minimal branding, with a quirky and fun brand language.
THE WEBSITE
Competitor Analysis and Screens
I searched up existing flows of apps like Airbnb, MakeMyTrip, Agoda and listed points where it was conflicting for users in Guwahati. We also conducted a Google Forms survey with immigrant students and rental owners in Guwahati. Here's what we found..
What they required:
Minimum steps to list their homes on rent.
Maximum pictures and reviews.
Direct calls instead of in-app/platform messaging because of network issues.
Essential information to be made available after paying a nominal amount.
So, we fixed it!
BRANDING
Colors
With the classic red color to symbolise "Assam", the other colors were used as accents for readability. Greens and Yellows were taken to show it's connection to nature and earth.
Wordmark Structure
Logomark
The Logomark is versatile and can be used across various backgrounds: Dark, Light and Neutral, making it perfect for use on different mediums.
WHAT NEXT?
Get in touch!
Due to Confidentiality Agreement with the Start-up, I'm unable to share details and screens of unpublished flows online. I'll be more than happy to share the design processes and my contributions in person.
LEARNINGS
One size fits all? Nope.
Although Airbnb and MakeMyTrip are booking giants, they are not very well received by users in Guwahati, who prefer shorter booking methods and direct calls from tenants, instead of text messages.
Effective communication with clients helps understand what they really need, and feel about their organisation.
User Experience + Interface Designer (Freelance)
Website Design for User and Vendor Side | Heuristic Analysis | Ideation | Sketching | Basic Prototyping | User Flows and Information Architecture | Client Communication
Role
Skills
Hospitality and Home Boarding | Website Design | Branding and Logo Design
Zuliv.in
view live website
About Zuliv
Zuliv is a simple hostel boarding web-based platform for college students in Guwahati, Assam. Founded by two engineers who struggled to find a good hostel boarding service, Zuliv aims to make the scouting experience for outsiders and students, a very simple and subscription based process.
THE BRANDING
Zuliv: A reflection of Assam
The founders of Zuliv requested for a logo and branding that:
Represents Assam to outsiders, and makes it feel welcoming.
A simple, minimal branding, with a quirky and fun brand language.
THE WEBSITE
Competitor Analysis and Screens
I searched up existing flows of apps like Airbnb, MakeMyTrip, Agoda and listed points where it was conflicting for users in Guwahati. We also conducted a Google Forms survey with immigrant students and rental owners in Guwahati. Here's what we found..
What they required:
Minimum steps to list their homes on rent.
Maximum pictures and reviews.
Direct calls instead of in-app/platform messaging because of network issues.
Essential information to be made available after paying a nominal amount.
So, we fixed it!
BRANDING
Colors
With the classic red color to symbolise "Assam", the other colors were used as accents for readability. Greens and Yellows were taken to show it's connection to nature and earth.
Wordmark Structure
Logomark
The Logomark is versatile and can be used across various backgrounds: Dark, Light and Neutral, making it perfect for use on different mediums.
LEARNINGS
One size fits all? Nope.
Although Airbnb and MakeMyTrip are booking giants, they are not very well received by users in Guwahati, who prefer shorter booking methods and direct calls from tenants, instead of text messages.
Effective communication with clients helps understand what they really need, and feel about their organisation.
WHAT MEXT?
Get in touch!
Due to Confidentiality Agreement with the company, I'm unable to share more details online. I'll be more than happy to share the design processes and my contributions in person.
View More Work
View More Work
Connect to Content
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Connect to Content
Add layers or components to infinitely loop on your page.
Got an idea or just want to talk design?
Let’s talk, let's create!
Got an idea or just want to talk design?
Let’s talk, let's create!
wriya1503@gmail.com
+91 9146697450
2025, Crafted by Riya Watwe
Zuliv.in
User Experience + Interface Designer (Freelance)
Website Design for User and Vendor Side | Heuristic Analysis | Ideation | Sketching | Basic Prototyping | User Flows and Information Architecture | Client Communication
Role
Skills
Hospitality and Home Boarding | Website Design | Branding and Logo Design
Aug 2024 - Present (1 Year + 2 months)
Timeline
view live website
About Zuliv
Zuliv is a simple hostel boarding web-based platform for college students in Guwahati, Assam. Founded by two engineers who struggled to find a good hostel boarding service, Zuliv aims to make the scouting experience for outsiders and students, a very simple and subscription based process.
THE BRANDING
Zuliv: A reflection of Assam
The founders of Zuliv requested for a logo and branding that:
Represents Assam to outsiders, and makes it feel welcoming.
A simple, minimal branding, with a quirky and fun brand language.
THE WEBSITE
Competitor Analysis and Screens
I searched up existing flows of apps like Airbnb, MakeMyTrip, Agoda and listed points where it was conflicting for users in Guwahati. We also conducted a Google Forms survey with immigrant students and rental owners in Guwahati. Here's what we found..
What they required:
Minimum steps to list their homes on rent.
Maximum pictures and reviews.
Direct calls instead of in-app/platform messaging because of network issues.
Essential information to be made available after paying a nominal amount.
So, we fixed it!
BRANDING
Colors
With the classic red color to symbolise "Assam", the other colors were used as accents for readability. Greens and Yellows were taken to show it's connection to nature and earth.
Wordmark Structure
Logomark
The Logomark is versatile and can be used across various backgrounds: Dark, Light and Neutral, making it perfect for use on different mediums.
WHAT NEXT?
Get in touch!
Due to Confidentiality Agreement with the Start-up, I'm unable to share details and screens of unpublished flows online. I'll be more than happy to share the design processes and my contributions in person.
LEARNINGS
One size fits all? Nope.
Although Airbnb and MakeMyTrip are booking giants, they are not very well received by users in Guwahati, who prefer shorter booking methods and direct calls from tenants, instead of text messages.
Effective communication with clients helps understand what they really need, and feel about their organisation.
Zuliv.in
User Experience + Interface Designer (Freelance)
Website Design for User and Vendor Side | Heuristic Analysis | Ideation | Sketching | Basic Prototyping | User Flows and Information Architecture | Client Communication
Role
Skills
Hospitality and Home Boarding | Website Design | Branding and Logo Design
Aug 2024 - Present (1 Year + 2 months)
Timeline
view live website
About Zuliv
Zuliv is a simple hostel boarding web-based platform for college students in Guwahati, Assam. Founded by two engineers who struggled to find a good hostel boarding service, Zuliv aims to make the scouting experience for outsiders and students, a very simple and subscription based process.
THE BRANDING
Zuliv: A reflection of Assam
The founders of Zuliv requested for a logo and branding that:
Represents Assam to outsiders, and makes it feel welcoming.
A simple, minimal branding, with a quirky and fun brand language.
THE WEBSITE
Competitor Analysis and Screens
I searched up existing flows of apps like Airbnb, MakeMyTrip, Agoda and listed points where it was conflicting for users in Guwahati. We also conducted a Google Forms survey with immigrant students and rental owners in Guwahati. Here's what we found..
What they required:
Minimum steps to list their homes on rent.
Maximum pictures and reviews.
Direct calls instead of in-app/platform messaging because of network issues.
Essential information to be made available after paying a nominal amount.
So, we fixed it!
BRANDING
Colors
With the classic red color to symbolise "Assam", the other colors were used as accents for readability. Greens and Yellows were taken to show it's connection to nature and earth.
Wordmark Structure
Logomark
The Logomark is versatile and can be used across various backgrounds: Dark, Light and Neutral, making it perfect for use on different mediums.
WHAT NEXT?
Get in touch!
Due to Confidentiality Agreement with the Start-up, I'm unable to share details and screens of unpublished flows online. I'll be more than happy to share the design processes and my contributions in person.
LEARNINGS
One size fits all? Nope.
Although Airbnb and MakeMyTrip are booking giants, they are not very well received by users in Guwahati, who prefer shorter booking methods and direct calls from tenants, instead of text messages.
Effective communication with clients helps understand what they really need, and feel about their organisation.