Targeted Therapeutics
Product Designer
Multichannel Experience | Design Systems | Design for App and Product Interface | AI Application | Sustainability
Role
Skills
Womens' HealthCare App + Product Design | Multichannel Experience | Design Systems
Timeline
The Problem
Almost 70% women in India of childbearing age face the problem of Dysmenorrhea, or painful menstruation. This issue is not properly tackled, leaving women in having to do daily activities even when they are in a lot of pain.
THE CONTEXT
(1.01) What is Dysmenorrhea?
Current ways of tackling it
Injections: In case of extreme pain
Painkillers
(1.02) How can it be tackled through heat and massage therapies?
Shiatsu massage: This type of massage focuses on applying pressure to specific points on the body, known as acupressure points, to stimulate the body's natural healing abilities. Shiatsu massage can help to relax the muscles, improve circulation, and reduce inflammation.
Compression massage: This massage technique involves applying direct pressure to the abdomen to reduce spasms and muscle tension. It can also help to improve circulation and decrease inflammation.
+ Gentle Heat
THE IDEA
(2.01) Targeted Therapeutics
This aims at curating a specialized heat and massage treatment for every woman. Exactly how a masseuse would do it.
MARKET ANALYSIS
(2.02) Current Competitors
These are all essentially the same product. It is basically a small portable heat and massage pad: 1. With a steady heating 2. Three presets for massages.
ABOUT THE PRODUCT
(3.01) ThermaCalm
ThermaCalm is essentially a portable heating and massage pad, backed by Artificial Intelligence on your mobile, tablet or smartwatch. Be it the perfect relief system for your pain, or having someone to talk to, or want to listen to the perfect playlist to boost your mood, we’ve got you covered!
ThermaCalm works on self-reported and gathered data to curate the perfect experience suited just for you.
(3.01.1) Sensors and Monitoring
Heart Rate
Blood Pressure
Muscle Activity
Motion Sensors
Skin Temperature + Thermostats
(3.02) ThermaCalm: Product and App
(3.03) Technology
Various Infrared sensors, will work together and fetch observations.
These will be processed by Transductors, and the conclusions and health history will be either displayed on the device screen, or can be accessed by connecting the device to a phone or smartwatch.
This way, the heating pad can work offline as well. Depending on predictions that the pad suggests, users can still put this pad to good use.
(3.04) A virtual nurse at your aid
Smart Pain Relief, Tailored to You.
Our AI-Powered nurse Ava listens to your pain, analyzes your behavior, and adjusts based on feedback to provide personalized comfort by targeting specific areas. No more guessing. Just relax and let Ava do the work.
(3.05) An Omnichannel Experience
Seamlessly integrating platforms and devices for an experience that'll be remembered by audiences.
USER FLOWS AND INFORMATION ARCHITECTURE
(4.01) The User Journey
(4.02.1) Information Architecture: App
(4.02.2) Information Architecture: Website
CONSISTENCY
(5.01) Consistency across all platforms
If the user has installed the app on multiple devices, the data will be backed up on cloud and updated every minute, on every device.
(5.02) Design Systems
Furthermore, for seamless user experience and brand consistency, a design system has to be in place and followed.
PRODUCT DESIGN: THE PAD
(6.01) Sustainable Design: E-ink Product Interface
(6.02) What is E-ink? Why use it?
E-Ink, also known as electronic paper, is a display technology that mimics the appearance of traditional ink on paper, using millions of tiny microcapsules containing charged black and white particles.
Has a very long battery life.
E-Ink screens are flexible.
Not too bright, they will help with a discreet finishing.
They don’t heat up.
Work the same as any normal screen.
DRUMROLL! THE SCREENS
(7.01) High-Fidelity Screens: Watch Face, Mobile, Tablets and Laptop | E-ink Display Interface
Watchface and Mobile easy access to watch stats and AVA, the assistant. Enables remote "ON" and "OFF" function. Laptops and Tablets can be used mainly to view the website. E-ink screens are for the Product Interface.
USER REVIEWS
(8.01) What users have to say
THE IMPACT AND TAKEWAYS
(9.01) Impact on Women
Increased productivity
Smart Tracking
Education regarding menstruation
Lesser consumption of pills, less hormone fluctuations
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